Case study · Brand Identity

GRD Étude

A Modern Identity for Engineering Excellence

Client
GRD
Sector
Engineering / Aluminium Openings
Our role
Logo Design, Stationery Design, Signage, Folder Design
Stack
Adobe Illustrator · Adobe InDesign · Figma
GRD Études and GRD Soft branded notebooks on a light grey background

Engineering / Aluminium Openings

01 — Context

We developed a modern visual identity for GRD, a Réunion Island-based engineering solutions company specializing in the aluminium openings industry. Operating through two divisions — GRD Étude (engineering project implementation) and GRD Soft (software solutions) — the organization needed a cohesive brand identity reflecting its core values of precision, innovation, and technical expertise.

02 — The problem

GRD needed a unified visual identity that represents both its engineering and software divisions while conveying technical expertise and professionalism.

03 — The solution

A comprehensive brand identity system encompassing logo design, stationery, signage, and corporate materials that unify both divisions under a cohesive visual language.

04 — What we did

A Modern Identity for Engineering Excellence

01

Brand Discovery

We conducted in-depth research into GRD's two divisions, understanding their unique positioning in engineering and software to create a unified brand strategy.

02

Logo & Visual System

We designed a modern logo and visual identity system that reflects precision, innovation, and technical expertise across both GRD Étude and GRD Soft.

03

Corporate Materials

We extended the identity across all corporate touchpoints including business cards, letterheads, envelopes, and presentation folders.

04

Signage & Environmental

We designed signage solutions ensuring brand consistency across physical locations and workspaces.

05 — What we delivered

  • Modern logo representing engineering precision and innovation
  • Complete stationery suite for professional communications
  • Cohesive signage system for physical locations
  • Branded folder designs for corporate presentations

06 — Outcome

The new visual identity unified GRD's two divisions under a single, professional brand that communicates technical expertise and innovation, strengthening the company's market positioning in Réunion Island's engineering sector.

07 — Gallery

08 — Role & stack

ClientGRD
SectorEngineering / Aluminium Openings
ServicesLogo Design · Stationery Design · Signage · Folder Design
Built withAdobe Illustrator · Adobe InDesign · Figma

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