01
Customer journey mapping
We mapped the journeys of entrepreneurs, growth partners and investors, from discovering Punch to their first connection.
Case study · Community platform
Punch by MCB
A bank’s community for local entrepreneurs
- Client
- MCB
- Sector
- Banking · SME support
- Our role
- Lead UX design, Customer journey mapping, Design system, Usability testing
- Year
- 2019
Banking · SME support
01 — Context
Punch is a multi-sided platform developed by the Mauritius Commercial Bank (MCB), open to every local entrepreneur, from micro businesses to mid-market enterprises. We led the UX design of the platform on web and mobile: a friendly community where business owners make meaningful connections and find the inspiration, tools, expertise and financing they need to grow.
02 — The problem
Three audiences with different goals had to meet in one place: entrepreneurs looking to grow, professional service firms offering their expertise, and investors looking for good projects. Each needed its own way in, without splitting the community.
03 — The solution
One platform with a dedicated path for each audience — entrepreneurs, growth partners and investors — around shared features: company pages, content and tools, business health checks, Growth Cards and Growth Plans.
04 — What we did
One community, three ways in
02
Web and mobile platform
We designed the SME platform for web and mobile: sign-up, company pages, the member directory and the services each audience uses.
03
Design system
We set up the design system behind Punch’s bold, friendly identity, so every new feature stays consistent across web and mobile.
04
Usability testing
We tested the key flows with real users and refined the design from what we learned.
05 — What we delivered
- EntrepreneursA free account and company page to present the business, find resources and bespoke solutions, and co-create opportunities with other members.
- Growth partnersA way for professional service firms and consultants to offer their services, share their expertise and connect with the community.
- InvestorsA deal flow matched to each investor’s criteria, co-creation with ambitious entrepreneurs, and content on equity and financing.
- Business Health ChecksFree online checks that assess a company and give instant insights and clear recommendations.
- Growth Cards and Growth PlansShort, high-quality services from growth partners at member prices, and plans with measurable targets matched with domain experts and funding.
06 — Outcome
Punch gives MCB a single place where local entrepreneurs, growth partners and investors find each other, built on a design system that keeps the platform consistent as it grows.
07 — Gallery
08 — Role & stack
ClientMCB
SectorBanking · SME support
ServicesLead UX design · Customer journey mapping · Design system · Usability testing
Year2019
ScopeLead UX design of the SME platform, on web and mobile.