01
Brand Discovery
We conducted in-depth research into GRD's two divisions, understanding their unique positioning in engineering and software to create a unified brand strategy.
Case study · Brand Identity
GRD Étude

Engineering / Aluminium Openings
01 — Context
We developed a modern visual identity for GRD, a Réunion Island-based engineering solutions company specializing in the aluminium openings industry. Operating through two divisions — GRD Étude (engineering project implementation) and GRD Soft (software solutions) — the organization needed a cohesive brand identity reflecting its core values of precision, innovation, and technical expertise.
02 — The problem
GRD needed a unified visual identity that represents both its engineering and software divisions while conveying technical expertise and professionalism.
03 — The solution
A comprehensive brand identity system encompassing logo design, stationery, signage, and corporate materials that unify both divisions under a cohesive visual language.
04 — What we did
01
We conducted in-depth research into GRD's two divisions, understanding their unique positioning in engineering and software to create a unified brand strategy.
02
We designed a modern logo and visual identity system that reflects precision, innovation, and technical expertise across both GRD Étude and GRD Soft.
03
We extended the identity across all corporate touchpoints including business cards, letterheads, envelopes, and presentation folders.
04
We designed signage solutions ensuring brand consistency across physical locations and workspaces.
05 — What we delivered
06 — Outcome
The new visual identity unified GRD's two divisions under a single, professional brand that communicates technical expertise and innovation, strengthening the company's market positioning in Réunion Island's engineering sector.
07 — Gallery
08 — Role & stack